Outdoor signage is a critical component of business advertising and communication, ranging from traditional billboards to modern digital displays. These signs play a vital role in attracting customers, providing information, and enhancing brand visibility. Importance of Understanding Environmental Impact While outdoor signage is essential for many businesses, it's important to recognize and address its environmental impact. The production, usage, and disposal of signs can have significant environmental consequences, including resource depletion, energy consumption, waste generation, and light pollution. Purpose of the Guide This guide aims to shed light on the environmental impacts of outdoor signage and provide actionable strategies to mitigate these effects. By understanding these factors and implementing sustainable practices, businesses can reduce their ecological footprint while maintaining effective advertising. Types of Outdoor Signage Traditional Billboards Traditional bil