New-age marketing has transformed the way entrepreneurs promote their products and services. From social media to search engine optimization, these modern tools are highly effective in bringing in more profit and growth for many businesses. Despite their success, some traditional advertising mediums are still essential investments, especially for brick-and-mortar facilities. Indoor and outdoor signs are visual communication solutions that have many uses for a business. In general, the role of signs includes introducing your brand, advertising what your company has to offer, and informing the public about the qualities that set you apart from competitors. The Many Roles and Functions of Signage for Your Business in Connecticut ● Boost brand visibility: Do you want to become a familiar and trusted name among locals? Putting up channel letters, pylon signs , and other eye-catching outdoor tools can help you achieve that. ● Create a positive and lasting impression: Consumers are exposed to